Author: Vince Douglas Gregory

Three animated NHL mascots, a cat, goat, and lion, cheerfully celebrate at an ice hockey arena, with players on the ice and fans in the stands. VDG Sports logo is visible in the top left corner.

The Impact of NHL Mascots on Fan Culture and Team Identity

Insane Antics of NHL Mascots Revealed Imagine a hockey game without the larger-than-life, fur-covered, energetic characters we affectionately know as mascots. Feels like something’s missing, right? Mascots are much more than whimsical creations for entertainment; they’re an integral part of the larger tapestry that makes up fan culture and team[Read More…]